Instagram has introduced a new feature called Instagram Map, which allows users to explore their surroundings and discover content based on location, aiming to compete with Snapchat's Snap Map. This feature enhances user engagement by enabling sharing and viewing of posts and stories from specific geographic areas. Additionally, it aims to improve local discovery and community interaction on the platform.

Snapchat has launched its first open prompt AI lens for free in the US, allowing users to engage with augmented reality in new ways. This initiative aims to enhance user interaction and creativity on the platform by integrating advanced AI capabilities into its lenses.

Snapchat has introduced a new lens that allows users to generate AI images using text prompts, enhancing creative possibilities for its user base. This feature leverages advanced artificial intelligence to transform written descriptions into visual content effortlessly.