Social media creators often face significant burnout due to the relentless demands of their work, which includes constant content production and engagement with followers. Many creators report feelings of exhaustion and mental distance from their work, with some considering quitting their careers. The article highlights personal experiences and the need for better support within the industry.

AI-generated content feeds like Meta's Vibes and OpenAI's Sora are revolutionizing online creativity and engagement, but they also risk exacerbating existing issues in social media, such as isolation and mental health decline. As these platforms prioritize addictive, personalized short-form content, there is a growing concern that authentic human creativity will be overshadowed and societal values may shift towards superficial interactions. It is crucial to critically assess the implications of these technologies as they reshape our digital lives.

A study from the University of Cambridge reveals that adolescents with mental health conditions, particularly those with anxiety and depression, use social media differently than their peers, reporting more dissatisfaction with online friend counts and spending about 50 minutes more on these platforms daily. They are also more prone to social comparisons and mood changes based on social media interactions, highlighting the complex relationship between social media use and mental health among young people.