Instagram has introduced a new feature allowing users to repost content, mirroring functionality seen in other social media platforms. Additionally, the app has adopted elements of Snap's map feature, enhancing user interaction and content discovery through location-based sharing.

A creator with over 700K followers significantly boosted the views on a video from 12,000 to 50,000 in just 30 minutes through a repost on Instagram, highlighting the platform's shift in content prioritization. This change is beneficial for brands focusing on shareable, entertaining content but poses challenges for those relying on high-quality campaigns or carousels. The evolution of Instagram's algorithm suggests that traditional social media playbooks are becoming obsolete, emphasizing the need for brands to adapt their strategies.