Employee advocacy is a powerful marketing strategy that leverages authentic employee experiences and insights shared on personal social media, fostering greater engagement than traditional brand posts. To successfully implement this, companies should encourage voluntary participation, provide supportive resources, and focus on genuine content while avoiding corporate jargon. Ultimately, the success of employee advocacy hinges on the company’s culture and the belief of its employees in the brand.

The B2B Social's Rising 30 Guide showcases insights from leading social media marketers, offering over 150 actionable lessons and strategies that emphasize creativity, authenticity, and community engagement in B2B social media marketing. It highlights personal experiences and practical advice on building brands, fostering employee advocacy, and overcoming challenges like imposter syndrome, inspiring professionals to innovate and connect in their social media efforts.