Hymans Robertson, a century-old financial firm, improved its social media strategy using Oktopost. They unified their tools, enhanced employee advocacy, and significantly increased website traffic and engagement. The case study outlines their successful approach to measuring social media impact.

This article outlines how to create a visual scoreboard for tracking employee social media posts using Slack, Zapier, Directus, and Claude Code. It automates the process of capturing and displaying shared content to enhance the team’s social presence and improve company discoverability.

Employee advocacy is a powerful marketing strategy that leverages authentic employee experiences and insights shared on personal social media, fostering greater engagement than traditional brand posts. To successfully implement this, companies should encourage voluntary participation, provide supportive resources, and focus on genuine content while avoiding corporate jargon. Ultimately, the success of employee advocacy hinges on the company’s culture and the belief of its employees in the brand.

The B2B Social's Rising 30 Guide showcases insights from leading social media marketers, offering over 150 actionable lessons and strategies that emphasize creativity, authenticity, and community engagement in B2B social media marketing. It highlights personal experiences and practical advice on building brands, fostering employee advocacy, and overcoming challenges like imposter syndrome, inspiring professionals to innovate and connect in their social media efforts.