Elon Musk's Twitter takeover wasn't just a business move—it was a calculated political strategy that algorithmically elevated right-wing voices and reshaped what journalists and users perceive as normal discourse. The article argues that social media doesn't primarily spread misinformation; instead, it distorts our sense of what's socially acceptable and what coalitions actually believe, creating isolated "publics" where people mistake niche ideologies for mainstream movements. The platform's toxicity is intentional and structural, turning casual users into unwitting workers for the algorithm while their language, thoughts, and political instincts get colonized by platform incentives.