1 link tagged with all of: social-media + content-creation + tiktok-strategy
Click any tag below to further narrow down your results
Links
Lucas Yiu, former head of Loewe’s TikTok strategy, explains how he broke luxury conventions by using raw, iPhone-shot videos that drove tens of millions of views. He covers winning internal buy-in, picking creators by vibe, and why authentic, organic content outperforms polished campaigns, then shares his new consultancy focus and future social trends.
+ luxury-fashion
tiktok-strategy
social-media
content-creation
+ influencer-marketing
+ tldr-a-byte-sized-daily-tech-newsletter