The article critiques Adam Mosseri's views on the future of Instagram, arguing that his focus on a "raw aesthetic" overlooks the challenges posed by AI-generated content. As creators adapt to compete with increasingly realistic AI, there's a risk that audience trust in authenticity may diminish, leading to a decline in user engagement.

The article discusses the new features of Instagram's video creation app, highlighting enhancements that make it easier for users to edit and produce engaging video content. It focuses on user-friendly tools and functionalities designed to streamline the video creation process, catering to both casual users and content creators.

Posting Instagram Carousels instead of single images offers multiple advantages, such as increased visibility through second chances in feeds, higher engagement rates, and the ability to share more information creatively. Carousels count as engagement with swipes, enhancing algorithmic reach and audience interaction, making them a more effective content type for brands and creators.

Instagram does not penalize users for including links in their bio, allowing creators to effectively drive traffic to external sites without fear of algorithmic repercussions. This policy encourages engagement and provides more opportunities for content promotion.