This article shares unconventional marketing tactics that leverage competition and humor to drive engagement. It highlights strategies like showcasing customer migrations, using clever social media tricks, and creating humorous ads that poke fun at competitors. Each tactic is designed to boost visibility and appeal to audiences.

This article explores how Strava, a fitness tracking app, has evolved into a social media platform where users log their exercise and compare performance with others. It examines the community dynamics and the emotional responses users experience, such as competition and motivation.

Threads has surpassed 400 million monthly users, showcasing its rapid growth and popularity as a social media platform. The increase in user engagement highlights the app's competitive stance in the social networking market.

In an ongoing antitrust trial, Meta Platforms is leveraging TikTok as a key argument to counter claims of monopolization by the Federal Trade Commission. The FTC aims to prove that Meta's dominance in social media has not diminished, while Meta contends that TikTok's emergence as a competitor alters the landscape of social media and entertainment.