Employees were incentivized to post on LinkedIn by receiving monetary rewards based on the number of views their posts garnered. This initiative resulted in increased engagement and visibility for the company, although it raised questions about genuine employee motivation and the impact on company culture. Critics argue that paying for posts may lead to compliance rather than genuine advocacy.

OpenAI is facing internal challenges as staff express concerns regarding the company's growing focus on social media engagement. Employees are debating the implications of this shift, particularly regarding its impact on the organization's mission and culture. The push for increased visibility on platforms like Twitter is causing friction among team members who prioritize AI development over social media presence.