Social media creators often face significant burnout due to the relentless demands of their work, which includes constant content production and engagement with followers. Many creators report feelings of exhaustion and mental distance from their work, with some considering quitting their careers. The article highlights personal experiences and the need for better support within the industry.
Designers are experiencing "upskilling exhaustion" due to the relentless pace of technological advancements and the pressure to continually adapt to new tools and trends. Tabitha Swanson highlights the impact of social media on creative practices, the loss of time for craft, and the existential questions surrounding the value of creativity in an AI-driven landscape, ultimately suggesting a need for detachment and reflection amidst rapid change.