Marine biologist David Shiffman, disillusioned with Twitter's new algorithm and policies under Elon Musk, led a migration of scientists to the social media platform Bluesky. A survey he conducted revealed that many science communicators have abandoned Twitter, finding Bluesky to be a favorable alternative for professional networking and engagement.

Bluesky has gained traction among many news influencers, showcasing its appeal in the social media landscape. However, X (formerly Twitter) continues to hold a significant position in the market, indicating a diverse engagement among users across different platforms.

Bluesky is emerging as a decentralized social media platform that aims to reshape the ecosystem by prioritizing user control and data ownership. By leveraging blockchain technology, it seeks to create an open and transparent environment for sharing and interacting online, challenging traditional social media models. The platform's innovative approach could redefine how users engage with social networks, promoting a more democratic digital space.