Pomelli is a new AI marketing tool from Google designed to help small and medium-sized businesses create on-brand social media campaigns. It generates campaign ideas and marketing assets based on an analysis of your business’s online presence, streamlining the content creation process. Currently in public beta, it’s available in the US, Canada, Australia, and New Zealand.

A recent survey by Verizon Business and Morning Consult reveals that over three-quarters of small and medium-sized businesses (SMBs) view social media as beneficial for their growth, despite challenges in content creation and staying current with trends. Many SMBs are turning to artificial intelligence, with 28% already using it for marketing efforts, as they face increased demands for content across various social platforms.