This article advises marketers to adapt to the changing job market by building a portfolio of marketing experiments, creating an accomplishment sheet, and developing strategic creative skills. It emphasizes the importance of visibility and results over traditional experience metrics.

Effective hiring of a great designer involves understanding the specific needs of your project, recognizing the skills and attributes that contribute to a designer's success, and fostering a collaborative environment. The process should include thorough evaluations of portfolios, interviews that assess both creativity and fit, and clear communication of expectations.