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This article outlines key skills needed for content marketers aiming to become heads of marketing. It emphasizes understanding the sales-marketing funnel, collaborating across departments, and focusing on metrics that matter to sales. The author shares personal insights and resources for mastering these areas.
This article advises marketers to adapt to the changing job market by building a portfolio of marketing experiments, creating an accomplishment sheet, and developing strategic creative skills. It emphasizes the importance of visibility and results over traditional experience metrics.
The article discusses the importance of the "Gen Marketer" skillset for marketers to thrive in 2026 and beyond. It highlights the need for marketers to adapt their thinking and learn to use AI and cross-functional strategies effectively. The author also shares a chart of 16 AI tools to help marketers enhance their skills.