Paul Boag discusses current trends in UX as we enter 2026, highlighting a shift toward human-centered design over template-driven methods. He emphasizes the increasing importance of soft skills and the need for UX professionals to adapt to changes brought on by AI and evolving organizational dynamics.

This article explores how creative professionals can adapt to the rise of AI by focusing on uniquely human skills like critical thinking, curation, and storytelling. It emphasizes the importance of judgment and emotional intelligence over speed and execution, which AI excels at. The key takeaway is that originality comes from human experience and thought, not just tech proficiency.