A cybersecurity firm found over 2,000 fake online stores set up to scam shoppers during major sales events like Black Friday and Cyber Monday. These sites mimic legitimate brands and use tactics like fake countdown timers to trick customers into giving away personal and financial information. Shoppers should be cautious of deals that seem too good to be true and verify offers on official brand websites.

TikTok is enhancing its security measures to improve shopper trust and experience, aiming to make in-stream shopping more appealing to Western consumers. The platform has ramped up efforts to remove counterfeit products and streamline reporting processes for intellectual property violations. Despite rising interest, many Western users remain cautious about shopping on social media.

Cyber criminals are using AI-generated images to create fake shops on Facebook, advertising popular holiday items at low prices. When users make purchases, they either receive inferior products or nothing at all. Despite Meta's efforts to remove these scams, the problem persists.