This article discusses the impending shift from human-driven user experience (UX) to AI-driven interactions on websites and apps. It emphasizes the need for brands to adapt their strategies for both SEO and user navigation to accommodate AI agents, who will operate differently than human users. Companies must analyze behavioral data to effectively cater to this new generation of digital users.

Time To Answer by Go Fish is a browser extension that estimates the time it takes for visitors to find answers on web pages. By selecting answer elements directly on the page, users can calculate various metrics related to answer latency, helping teams improve content effectiveness and user experience. The tool features an easy-to-use side panel interface and is designed to assist in content prioritization and SEO alignment.