The article explores the importance of mapping user journeys to search queries in order to improve SEO strategies. By understanding how users interact with content and what they search for, businesses can enhance their online presence and drive more relevant traffic to their sites. Effective mapping helps align content creation with user intent, leading to better engagement and conversions.

Nearly half of all Google searches (45.7%) are branded searches, indicating that consumers often seek specific brands or products they are already familiar with. The article emphasizes the importance of incorporating brand marketing into SEO strategies, as well as the need for SEO tools to differentiate between branded and non-branded queries to optimize search performance effectively.

A recent study analyzes over 8,500 prompts to understand how ChatGPT uses search queries, revealing that it performs searches 31% of the time, often generating longer queries averaging around 5.48 words. The findings highlight trends across various industries, indicating that local and commerce-related prompts trigger more searches, while also identifying key terms that SEOs should focus on to optimize content for ChatGPT interactions.