The article discusses the transition from traditional SEO strategies to location-based optimization techniques, emphasizing the importance of geographic relevance in enhancing online visibility. It highlights various tools and methodologies that can help businesses effectively target local audiences and improve their search rankings.

Ranking on Google is now just one aspect of online visibility, as the discovery process evolves from SEO to AEO and now to GEO. Businesses must adapt by mastering all three layers to remain competitive, focusing on structured content and authoritative presence across the web rather than solely optimizing for search engines.