This podcast episode features Noah Greenberg, CEO of Stacker, discussing the transition from SEO to Generative Engine Optimization (GEO) in the age of AI. He explains how earned media and brand mentions now play a crucial role in visibility within AI-generated content, emphasizing the need for collaboration between PR, content, and SEO teams.

Ranking on Google is now just one aspect of online visibility, as the discovery process evolves from SEO to AEO and now to GEO. Businesses must adapt by mastering all three layers to remain competitive, focusing on structured content and authoritative presence across the web rather than solely optimizing for search engines.