Ahrefs' Brand Radar tool helps businesses enhance their brand visibility in the evolving landscape of AI search through insights on AI visibility, search demand, and web mentions. It provides real data analysis to benchmark against competitors and track brand perception, enabling brands to optimize their presence across AI platforms and traditional search engines.

Storylane is allocating a $3M marketing budget for the year, with a breakdown detailing spending on paid ads, influencer programs, conferences, community sponsorships, SEO, creative content, and outbound marketing. The company aims to grow brand awareness and demand while optimizing ROI across various channels, noting significant returns from LinkedIn and influencer partnerships.