Community engagement can significantly enhance SEO efforts by fostering relationships, generating backlinks, and improving brand visibility. By actively participating in online communities, businesses can not only build trust but also attract a loyal audience that contributes to their overall success. Creating valuable content and sharing it within these communities can lead to increased traffic and higher search engine rankings.

The article discusses the current state of link building in digital marketing, addressing the misconception that it is dead. It emphasizes the continued importance of building quality backlinks for improving search engine rankings and driving traffic, while also highlighting evolving strategies and best practices in the field.