This podcast episode features Noah Greenberg, CEO of Stacker, discussing the transition from SEO to Generative Engine Optimization (GEO) in the age of AI. He explains how earned media and brand mentions now play a crucial role in visibility within AI-generated content, emphasizing the need for collaboration between PR, content, and SEO teams.

Ahrefs' Brand Radar tool helps businesses enhance their brand visibility in the evolving landscape of AI search through insights on AI visibility, search demand, and web mentions. It provides real data analysis to benchmark against competitors and track brand perception, enabling brands to optimize their presence across AI platforms and traditional search engines.

Marketers must adapt to the evolving landscape of AI search visibility, which requires a multi-layered approach known as the AI Visibility Pyramid. This framework emphasizes the importance of traditional SEO, context-driven content strategies, and building trust and authority signals to enhance brand presence in AI-generated search results. By continuously improving these aspects, brands can maintain competitiveness in both traditional and AI-driven search environments.