Visa is launching a Trusted Agent Protocol to protect merchants from fraudulent bots during transactions with AI agents. This protocol uses cryptographic signatures to verify trusted agents and secure transactions, allowing AI to make purchases on behalf of consumers. It aims to enhance confidence in the agentic commerce ecosystem.

On Black Friday, Visa reported blocking 280% more suspected fraudulent transactions in the UK compared to previous years. This reflects a stronger defense against fraud targeting shoppers during the holiday sales.

Juspay is partnering with Visa to introduce Click to Pay in Brazil, aiming to reduce cart abandonment and enhance transaction security in e-commerce. The service allows customers to complete purchases with a single click, using tokenized credentials, thereby simplifying the checkout process. Advanced biometric authentication will also be incorporated for added security.

Visa has launched the Trusted Agent Protocol (TAP), a framework designed to ensure secure interactions between AI shopping agents and online merchants. By implementing cryptographic verification, TAP allows merchants to distinguish between legitimate AI bots and malicious ones, significantly enhancing the safety of AI-driven commerce. This protocol is developed in collaboration with Cloudflare and requires no-code integration for merchants, making it accessible for widespread adoption.