Discount coupons should be structured as a percentage off for store-wide promotions and as a fixed dollar amount off for specific product promotions. This approach can lead to sales increases of up to 42%. The article offers insights and case studies on effective marketing strategies.

Requiring customers to complete a small task to obtain discounts can significantly increase sales, with studies showing redemption rates up to 59% higher when tasks like entering a promo code are involved. This phenomenon, known as the Token-Effort Effect, suggests that perceived effort in redeeming a discount enhances the likelihood of purchase, making it essential for businesses to incorporate minimal friction in their promotional strategies.