Click any tag below to further narrow down your results
Links
Apple is poised to become the largest smartphone maker, surpassing Samsung for the first time in over a decade. The strong launch of the iPhone 17 series has driven significant sales growth in the US and China, aided by improved trade conditions and a weaker dollar that benefits emerging markets.
A new analysis from the IPA Effectiveness Databank reveals that higher brand trust leads to greater business success. The research, based on 25 years of advertising data, shows campaigns that boost brand trust often see increased sales, market share, and profits.