Marketing and sales teams are rapidly adopting AI technologies, with 68% of professionals using AI at work, but there is a significant skills gap, as only 17% have received comprehensive, job-specific training. This lack of training poses risks, as many use unapproved tools and feel uncertain about AI's impact on productivity and revenue. To harness AI's full potential, organizations need to implement role-specific training, establish governance policies, and measure outcomes effectively.

AI-driven sales development representatives (SDRs) are poised to outperform human SDRs by leveraging advanced technology to enhance productivity, efficiency, and data analysis. As companies increasingly adopt AI tools, human sales roles may be significantly reduced, reshaping the sales landscape and prompting a reevaluation of sales strategies.