Duracell's latest campaign, "Bitter Truths," creatively highlights the dangers of lithium coin batteries through whimsical illustrations and humorous copy. Developed by VML UK, the campaign uses engaging visuals and clever messaging to ensure parents are aware of potential hazards while making the safety message memorable and entertaining.

OpenAI has introduced Sora 2, an advanced video and audio generation model that offers enhanced realism and controllability, including synchronized dialogue and sound effects. The app emphasizes user creativity over consumption, with features designed to promote well-being and community engagement. Safety measures, especially for teen users, are also a priority.