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This article discusses the pitfalls of shipping products too quickly, emphasizing that user adoption can't keep pace with rapid releases. It outlines strategies for maintaining product velocity while ensuring users understand and engage with new features.
- Shipping speed has outpaced user adoption, creating a growing backlog of unrecognized features that undermines perceived product quality
- Applying the Theory of Constraints, PostHog focuses on raising user adoption as the bottleneck rather than slowing down development
- Launches should be tiered (major rollouts, strategic upgrades, small tweaks) so marketing effort matches actual significance instead of treating every release as a big announcement
- Feature discovery should be built into the product itself, surfacing relevant tools at the moment tied to specific user actions or milestones rather than relying on external announcements