Vanta's journey from its inception to achieving over $100 million in annual recurring revenue is explored, highlighting the strategic decisions and product development processes that propelled its growth. The insights from key executives underscore the importance of product-market fit, customer feedback, and a collaborative internal ecosystem for scaling successfully.

The traditional product trio of Product Manager, Engineer, and Designer is evolving to include a Product Marketing Manager and a Growth Owner, reflecting the need for deeper collaboration in an increasingly crowded SaaS market. As AI accelerates product development and competition intensifies, teams must integrate distribution and marketing strategies into their product development processes to ensure adoption and success. The article discusses the necessity of this new triad and how to implement it effectively in organizations.