This article discusses the growing importance of AI in corporate budgets for 2026. It highlights how companies are prioritizing AI spending over traditional SaaS tools, the challenges of developing AI internally, and the need for clean data and processes to maximize AI's potential.

This article details the development of MTCHMKR, a SaaS tool designed to facilitate brand partnerships through a streamlined matchmaking process. The author shares insights on design, user feedback, and the role of AI in creating a consumer-grade product.

Growth in SaaS products hinges on a chain of interconnected steps where neglecting any link can stall progress. Starting with a strong product and effective distribution, each subsequent phase, such as creating resonance, gaining approval, and demonstrating ongoing value, is crucial for success. The emphasis is on the necessity of understanding and addressing these steps to turn potential buyers into loyal customers.

Building a "ChatGPT wrapper" can be beneficial if it provides unique value and addresses specific user needs. While some perceive these wrappers as temporary solutions, those that incorporate unique data, simple UI, domain expertise, community engagement, and deep integration can establish a lasting presence in the market. It's essential to create a strong moat early on to ensure long-term relevance.