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Changing pricing and packaging strategies has largely benefited software companies, with over 95% reporting that such changes did not hinder revenue growth. Many companies experienced significant increases, with about one-in-four achieving 20% or faster growth, highlighting the importance of effective pricing strategies in driving revenue.

The article presents a method for estimating the pricing ratio of SaaS products, helping businesses assess their pricing strategies against competitors. By understanding this ratio, companies can better position their offerings in the market. The technique aims to provide a straightforward way to analyze pricing without extensive market research.