The article introduces the concept of "Max MRR," a metric designed to help SaaS companies understand their growth potential by accurately predicting revenue ceilings based on customer cancellations and new monthly recurring revenue (MRR). It uses Buffer as a case study to illustrate how Max MRR can signal changes in a company's growth trajectory and emphasizes the importance of managing cancellation rates to enhance revenue growth.
+ max-mrr
saas ✓
revenue-growth ✓
customer-retention ✓
metrics ✓