The article discusses the evolving expectations and benchmarks for Series B funding rounds in the SaaS industry, emphasizing the importance of demonstrating consistent growth and a clear path to profitability. It highlights how investors are increasingly prioritizing metrics such as customer acquisition cost and retention rates, thereby raising the bar for startups seeking this level of investment.

Rainforest has raised $29 million in a Series B funding round aimed at enhancing its embedded payments solutions for vertical SaaS platforms. The investment will help the company scale its operations and improve seamless payment integration for its clients.