Clay's homepage employs a proof-led approach that interlaces product claims with specific customer outcomes, establishing trust through operational proof rather than generic testimonials or logos. This strategy effectively addresses the skepticism of potential buyers by providing clear evidence of how the product delivers measurable results in real-world scenarios. By integrating case studies directly into the homepage, Clay enhances clarity and accelerates trust among its audience.
+ proof-led
operational-proof ✓
saas ✓
trust-building ✓
customer-outcomes ✓