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# saas → content-strategy

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I've worked with 11 high-performing B2B SaaS content teams this year. Here's what I've seen shifting in response to AI: 1. The clients who were already strong on SEO are...still doing SEO, but also… | Rosanna Campbell | 45 comments

This article discusses shifts in B2B SaaS content strategies influenced by AI. Key trends include an increased focus on off-page SEO tactics, the creation of authoritative content through expert interviews, and leveraging platforms like LinkedIn for relationship-building rather than just broadcasting.

Saved by tldr-importer · Last saved February 14, 2026 · 2 min read

+ b2b saas ✓ content-strategy ✓ + seo + ai