Amazon's advertising revenue is booming, with a 22% growth in Q4, driven by strong performance in both retail media and Prime Video ads. However, the company's massive investment in AI raises questions about the long-term returns on these expenditures and the sustainability of its growth amidst market skepticism.

Affirm Holdings' shares jumped over 12% after the company reported first-quarter fiscal 2026 earnings that beat expectations. Adjusted earnings per share reached $0.23, with revenue rising 34% year-over-year to $933 million. The company also raised its full-year guidance and announced a five-year extension of its partnership with Amazon.

Amazon CEO Andy Jassy's 2024 letter to shareholders highlights a strong financial performance with an 11% revenue growth, reaching $638 billion. He emphasizes the company's focus on customer-centric innovation, showcasing advancements in AWS, Prime Video, and retail services, while also detailing the importance of fostering a culture that encourages questioning and curiosity within the organization.