This article outlines the new features in Shopify's Winter 2026 edition, focusing on the AI-powered Sidekick tool. It highlights capabilities like automated app generation, custom analytics reports, and enhanced marketing tools to simplify store management and improve customer engagement.

This article discusses how U.S. retailers are changing their online strategies to attract AI-driven shoppers during the holiday season. With AI tools influencing purchasing decisions, companies are increasing content output and building websites tailored for AI visibility to capitalize on this trend.

The Salvation Army partnered with BarkleyOKRP to launch a unique holiday retail campaign that used AI to promote sold-out thrift items, creating urgency through FOMO. The campaign achieved significant engagement, with a low cost per store visit and high click-through rates, demonstrating AI's potential in creative advertising.