The article examines the shifting dynamics of Black Friday 2025, highlighting how consumer spending patterns are influenced by inflation and retail strategies. It notes that while online sales grew, overall online order volume dropped, indicating a complex shopping environment where discounts and consumer engagement are changing. Exclusive in-store perks helped some retailers stand out, while high average selling prices raised concerns about consumer financial strain.

This article examines how rising prices and economic stress are shaping holiday shopping habits. With many consumers feeling a "joy deficit," retailers are urged to balance emotional marketing with financial realities, focusing on intentional spending and value-driven promotions.