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This article discusses how U.S. retailers are changing their online strategies to attract AI-driven shoppers during the holiday season. With AI tools influencing purchasing decisions, companies are increasing content output and building websites tailored for AI visibility to capitalize on this trend.
This article examines how rising prices and economic stress are shaping holiday shopping habits. With many consumers feeling a "joy deficit," retailers are urged to balance emotional marketing with financial realities, focusing on intentional spending and value-driven promotions.