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Major U.S. retailers like Target and Best Buy are revamping their business models to focus on online fulfillment and advertising. They are launching new marketplace options and improving delivery speeds to better compete with Amazon. This shift integrates retail media as a core part of their strategy.
Walmart is experimenting with "dark stores" to enhance delivery speed for customers, allowing them to fulfill online orders more efficiently. These stores, which are not open to the public, are designed to optimize logistics and inventory management, ultimately driving quicker delivery times.