Sephora and Condé Nast are transforming beauty retail through the rise of creator-led commerce, merging media and retail to create a more integrated shopping experience. With Sephora's My Sephora Storefront and Condé Nast's Vette, the power dynamics of affiliate marketing are shifting, allowing consumers to purchase directly from these platforms, enhancing product discovery and reducing friction in the buying process. Creators are becoming crucial players in shaping consumer habits and the future of beauty retail.