The article discusses the concept of an "always-on economy," emphasizing how businesses and consumers are increasingly driven by 24/7 connectivity and the demand for immediate access to products and services. It highlights the implications for retailers and service providers in adapting to this new landscape, where responsiveness and availability are crucial for success.

Costco successfully penetrated the Japanese market by adapting its business model to local consumer preferences, emphasizing quality and value while maintaining a unique shopping experience. The company's focus on bulk purchasing, membership benefits, and a curated product selection resonated with Japanese shoppers, leading to strong sales and customer loyalty.