Google introduced new AI tools to assist retailers in connecting with customers. These AI agents help shoppers find products, offer customer support, and facilitate food orders. This initiative is part of Google's Gemini Enterprise for Customer Experience.

Amazon has introduced Lens Live, an enhanced version of its product scanning feature in the Amazon Shopping app, which provides instant product matches and integrates the AI shopping assistant, Rufus, for real-time insights and answers. Available to tens of millions of U.S. customers on iOS, Lens Live allows users to quickly compare items and access product information without leaving the camera view. The technology is powered by AWS and machine learning models for accurate product detection and discovery.