Amazon is suing Perplexity AI over its shopping agent, Comet, which may disrupt how users interact with e-commerce sites. The case raises significant issues about advertising revenue and consumer relationships in digital retail. Both companies are framing the lawsuit around security and fraud concerns versus the impact on advertising.

Google is enhancing its Commerce Media solutions for brands and retailers by integrating AI-driven performance across its advertising platforms, including Search Ads 360, Display & Video 360, and Google Ads. Key updates include improved self-service options for sharing product catalogs, expanded measurement capabilities for online and offline sales, and the introduction of product-level measurement to evaluate media spend effectiveness. Retailers and brands can join the beta program by contacting their Google account team.