This article discusses a study exploring how visual generative AI (genAI) influences ad performance. It found that ads created from scratch by genAI outperformed human-made ads in click-through rates, while modified ads showed no significant improvement. Notably, labeling ads as AI-generated decreased consumer interest significantly.

This article explores common pitfalls in the design process where marketers overload designers, leading to missed deadlines and frustration. It offers insights from over 100 hours of research on how successful companies streamline collaboration and improve workflows between teams.

Discover how to leverage advanced ChatGPT features that go beyond basic writing assistance. These tools, including agent mode for task management and deep research capabilities, can save businesses significant time and boost productivity by automating complex tasks and providing thorough analyses.

Cold outreach emails are often ineffective and annoying, prompting a marketing professional to analyze over 700 collected cold emails to identify patterns and behaviors. The research revealed that while many emails are personalized and persistently follow up, they often lack value and clarity, with subject lines acting as clickbait. Ultimately, the findings challenge the effectiveness of cold emailing as a marketing strategy.

Despite significant investments in marketing technology, many companies struggle to utilize these tools effectively, leading to limited results. A study involving 292 senior marketers reveals insights into the obstacles they face and suggests potential solutions for better leveraging martech.