Discover how to leverage advanced ChatGPT features that go beyond basic writing assistance. These tools, including agent mode for task management and deep research capabilities, can save businesses significant time and boost productivity by automating complex tasks and providing thorough analyses.

Cold outreach emails are often ineffective and annoying, prompting a marketing professional to analyze over 700 collected cold emails to identify patterns and behaviors. The research revealed that while many emails are personalized and persistently follow up, they often lack value and clarity, with subject lines acting as clickbait. Ultimately, the findings challenge the effectiveness of cold emailing as a marketing strategy.

Despite significant investments in marketing technology, many companies struggle to utilize these tools effectively, leading to limited results. A study involving 292 senior marketers reveals insights into the obstacles they face and suggests potential solutions for better leveraging martech.