Apple is set to unveil the iPhone 17 lineup on September 9, featuring a variety of new colors across different models. The regular iPhone 17 will include classic colors like black and white along with new options such as steel gray, green, and purple, while the new ultra-thin iPhone 17 Air is rumored to come in colors like light gold and light blue. The iPhone 17 Pro models may introduce a unique copper-like orange finish alongside other familiar hues.

Apple is developing a new MacBook featuring the A18 Pro chip, as revealed in backend code findings. Expected to launch in the first half of 2026, this low-cost MacBook will have a 13-inch display and come in multiple colors, marking the first time an iPhone chip powers a Mac.

Apple is set to release a new Apple TV model later this year to replace the current Apple TV 4K, which has been in the market since 2022. The upcoming model is expected to feature improved technology, including a new chip and support for Wi-Fi 7, while potentially being offered at a lower price point to enhance competitiveness in the market.