A surge of design agencies is undergoing rebranding efforts to redefine their identities and better resonate with clients. Factors such as increased competition, economic challenges, and the impact of AI tools are driving these changes, prompting agencies to clarify their unique offerings and improve differentiation in a crowded marketplace.

The article discusses the recent rebranding of NABS, highlighting the new visual identity and strategic direction aimed at modernizing the brand and enhancing its connection with the audience. It emphasizes the importance of this rebrand in reflecting the organization's evolving mission and values.