The article explains how starting sentences or sections with signposting phrases (like “The key point is…” or “First…”) helps readers and listeners know what to focus on. It covers both written and verbal contexts, warns that headers alone aren’t enough, and offers prompts to practice adding clear signposts to your own communication.

• Lead with your main point instead of burying it—say "Here are our quarterly goals: X, Y, and Z" rather than making people wait for it mid-sentence.
• Headers and bullet points aren't real signposting; if the underlying logic is weak, formatting alone won't clarify it—you need explicit verbal cues like "The biggest takeaway is..." woven into the actual prose or speech.
• Practice via three exercises: retrofit signposting into a past memo, diagnose a presentation where the audience got lost, and pre-plan signpost phrases before your next complex meeting.