Many premium publishers are starting their first-ever brand marketing campaigns, using various digital and physical channels to attract consumer attention. Hearst Corp. has partnered with PMG to create campaigns for its publications, beginning with The Houston Chronicle and San Francisco Chronicle. This effort marks a significant shift in how these companies promote themselves.

LinkedIn is enhancing its video advertising capabilities by incorporating over 70 new publishers and creators into its BrandLink program. The platform reported a significant rise in video uploads and views, positioning video content as a key growth area to attract more advertising revenue from major brands like AT&T and IBM.